Mr. Huey is recognized as one of the world’s leading experts in direct response marketing. Mr. Huey is winner of over
50 major marketing awards for breakthrough campaigns for multimillion-dollar sales.
Don't pay for paper that's wasted during printing
Most print buyers don’t have any idea about how much money printers are charging them for paper that’s wasted during printing jobs.
This can be deadly if you don’t know anything about paper waste during printing. It’s actually a number you can negotiate with your printers.
The actual amount of paper waste depends upon the type of printing press used for your jobs.
You know that a certain amount of paper will be wasted when it goes through the press.
First of all, there’s trim. Then, there’s the part on the core of the roll because the rolls don’t run to the last inch.
Finally, there’s the outer core that gets torn off, plus the bindery waste and running waste.
When quoting your jobs, most printers add a certain percentage of waste charge for the paper regardless of whether or not they actually waste it.
Don’t be a “passive” print buyer. Save a lot of money by becoming an “active” print buyer.
Tell your printers something like this: “I cannot live with 13% waste. I want no more than 11%.”
This is one of the first items about printing you should negotiate. But, there are print buyers who never negotiate at all, and they are losing and wasting tons of money!
Don’t be a careless print buyer…SAVE MONEY!
Bob Moseley, Editor
Folio: PLUS
PO Box 4272
Stamford, CT 06907
Volume 29, Number 11
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